Music and Augmented Reality: new Licenses from SIAE

The Milan Music Week 2024 has marked a key moment for the music industry and immersive technologies. During an event at Sforza Castle, SIAE and Iter Research They announced a new music license, innovative and specific for the Augmented Reality (AR) and the metaverses, a step that promises to redefine the way music is used and valued in digital contexts.

Over the Reality: The Pioneer of the Application of New Licenses

Over the Reality, a leader in immersive AR experiences, will be the first platform to implement this license. With its geolocation-based technology and augmented content, Over will enable new ways of musical interaction, offering artists and creators unprecedented opportunities. This project not only expands creative possibilities but also paves the way for a more regulated and sustainable market.

The Vision of Metagate: Collaborations and Innovation

Metagate, at the forefront of mixed reality, actively collaborates with Iter Research e Over the Reality to integrate the new music license both on immersive platforms and through devices such as the Meta Quest 3Thanks to advanced tools like hand-tracking, color passthrough, and multiplayer features, Metagate aims to create XR experiences that enhance the role of music and promote innovative business models.

Equitable Revenues: Revenue Share and Data Transparency

The new music license introduces a model based on revenue share, replacing traditional flat-rate models. This ensures that revenues are proportional to the actual use of musical works. However, to make the system effective, it is crucial to have a strict and transparent tracking of works, integrating technologies such as the blockchain to ensure reliable and immutable data monitoring. This approach allows for clear and fair distribution of proceeds, increasing trust among platforms, artists, and the audience.

SIAE: A Brave Step Towards Transparency

The initiative of the SIAE represents a act of courage and foresightThe introduction of a transparent system for managing licenses in immersive contexts lays the groundwork for a new era of clarity and reliability in the protection of copyright. This move demonstrates SIAE's commitment to promoting innovative models capable of responding to the challenges of a constantly evolving market.

Market and Evolving Business Models

During the event, moderated by Marcello Misitano, experts like Paolo Bigazzi Alderigi (Iter Research), Francesco De Rugeriis (LCA Law Firm), Gianluca Zilli (Over), e Francesco Grossi (SIAE) discussed the implications of this license for the future of digital music. The integration of tools like the spatial computing and the blockchain not only does it promote creativity, but it also provides a fairer and more sustainable regulation for the entire industry.

The Future of Music in Immersive Contexts

With the revenue share-based license and the support of innovative technologies, music in AR and metaverse contexts is ready to enter a new era. Augmented reality and metaverses will become places where music will not only be heard but experienced in an interactive and personalized way.

Metagate, together with Iter Research e Over the Reality, will continue to lead this transformation, demonstrating how technologies such as the Mixed Reality They can redefine the relationship between music, creativity, and technology.