"#JustAR" was an event organized by Metagate and curated by Chiara Sticca, with the valuable collaboration of Link&Co, hosted in the evocative setting of Link & Co Club Milano.

The stage of #JustAR was animated by Marco Pizzini and Mario Esposito of CoMeta, along with a series of speakers who shared their experiences and perspectives on the evolving world of metaverses and augmented reality. Among the key figures in the presentations:

• Chiara Sticca, which opened the event presenting RHNH and illustrating the significant work done to incorporate art into the heart of the metaverses;

• Paolo Bigazzi Alderigi, focused on the integration of music in Web3 and the new challenges and opportunities related to copyright;

• HGVIS, which has deepened the link between fashion and the metaverse, exploring the potential in the context of augmented reality;

• Gianluca Zilli of Over the Reality, that in addition to discussing the Over application, expressed gratitude to Metagate for the contribution made so far mentioning both Fashion week and other experiences carried out;

• Yasmine Mahmoudieh, which shared its design vision as a tool to reduce environmental impact and highlighted the key role of augmented reality in the fight against climate change.

• Stefano Pesce, who addressed the topic of "digital twin" and the seamless transition between the physical and digital worlds.

• In conclusion, the talented members of Garage Italia hanno presentato entusiasticamente la loro collaborazione con Metagate, svelando la nuova esperienza in realtà aumentata per visionare la propria interpretazione digitale di una Link&Co 01 customizzata sulle opere dell'artista David Sommariva. 

 Inside the event land, you could find the live streaming screen, the car inspired by the works of David Sommariva It's a little easter egg, the prize for the community of artists of MOkArt.

The event, for the very first time, was broadcast in full via streaming through the platform Over the Reality, opening new scenarios and use cases for augmented reality technology.

A day of comparison and discussion that took stock of a year of commitment and successes of Metagate and its collaborations.

In conclusion, it was also possible to mint theNFT POAP "What's the Reality" of the week (also cited in the official recap annual of POAP.xyz)

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