Metagate at ETHMilan 2024: Exploring Mixed Reality on Meta Quest 3
The participation of Metagate at ETHMilan 2024 brought Mixed Reality to the forefront at one of the most anticipated events in the Italian Ethereum scene. As a proud Media Partner, Metagate invited attendees to discover its innovative experiences developed on Meta Quest 3, with demonstrations of advanced prototypes harnessing the potential of mixed reality.
ETHMilan took place from September 26-27, 2024, at the stunning Teatro Franco Parenti and the nearby Bagni Misteriosi. With over 1,000 participants, the conference served as a hub for blockchain innovation, decentralized finance, NFTs, and many other Web3 topics.
But Metagate’s journey in Milan did not stop there. In addition to the main event, Metagate shone in two major side events:
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Web3 Night Live: On September 25, 2024, at the LUX Gourmet Social Club, Metagate took part in a special event featuring key figures in the Italian Web3 world. This event, powered by OffChain, ICP.Hub Italia, Crypto Confidential, and other major Web3 communities, saw Metagate engage in interviews, panels, and keynotes focused on Ethereum and its potential for the future.
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OUT OF THE BLUE: The Reveal Party: On September 27, 2024, at the Holy Club Gallery in Carnate, Metagate participated in an unboxing party that brought together 50 of the top digital artists from the Italian and international scene, part of the DAO. The evening, enriched by collaboration with PizzaDao, attracted an enthusiastic audience, with moments of networking and sharing of innovative experiences.
An experience that particularly fascinated the audience was the virtual runway of our Fenix, a wearable that debuted at the Metaverse Fashion Week 2023. The Fenix walked along the pool at Bagni Misteriosi, bringing digital art directly into the physical environment and showcasing how Mixed Reality can integrate into such evocative settings.
We also played with mixed reality filters to create different settings and moods using special telescopes.
Among Metagate’s Mixed Reality experiences, one prototype captured attendees’ attention in particular: a virtual puppy that interacted with users by retrieving a ball. Developed for Meta Quest 3, the puppy quickly became the star of the demonstrations, engaging people like no other experience. This prototype, already functional in multiplayer and colocation modes, left everyone speechless, and Metagate plans to add more features, such as the ability to feed, teach animations, and save progress through user accounts, with the support of Meta’s Oculus Start program.
We met several friends like WE ARE NOT and Vandalo R. presenting their artistic projects!
Web3 Night Live: On September 25, 2024, at the LUX Gourmet Social Club, we will engage with the vibrant Web3 community through interviews, panels, and keynotes featuring leading figures and projects in the Italian Web3 scene.
OUT OF THE BLUE: The Reveal Party – On September 27, 2024, join us for the unboxing party at the Holy Club Gallery, where 50 of the top digital artists from the DAO studio will present their latest collection. Among them are THEM, Cryptomadonne, Gebelia, and Adriano Lombardo!
Finally, another experience that made a significant impact was the Dracula-themed experience, where participants enjoyed battling virtual bats with a crossbow. This experience combined action with a gothic atmosphere, offering visitors an immersive and engaging interaction that added a touch of adrenaline to our offering.
In our Metagate Gallery, we included various immersive experiences, including glowing butterflies emerging from virtual portals, creating a stunning visual spectacle, especially with the “night” filter activated. This fusion between reality and the digital world made a deep impression on those who had the opportunity to try it.
In conclusion, Metagate's participation in ETHMilan 2024 and its side events marked an important step forward in showcasing how Mixed Reality on Meta Quest 3 can revolutionize how we experience digital worlds, especially in the context of Web3 and blockchain. The positive reactions we received are a testament to the bright future this technology holds.
Why Mixed Reality experiences are crucial for events
Mixed Reality experiences are quickly becoming a key element for events like ETHMilan 2024, thanks to the many benefits they offer to both organizers and attendees.
- Ease of engagement: Mixed Reality immediately grabs attention, allowing people to immerse themselves in digital worlds integrated with the physical environment. This type of interaction captivates interest and makes it easy to engage a wider audience, regardless of age or tech expertise.
- Replicable and reusable experiences: Unlike virtual reality (VR) experiences, which often require specialized equipment and can be enjoyed anywhere, Mixed Reality offers the advantage of creating replicable but site-specific experiences. This means activities can be repeated on-site for future events, making experiences highly scalable and reusable without the need for additional resources.
- Reduced costs: Mixed Reality experiences help significantly reduce location and transportation costs. There is no need to invest in large physical spaces, as digital environments can be built into existing settings. Additionally, there is a reduction in insurance costs, since Mixed Reality does not carry the high physical movement risks associated with other immersive technologies.
- Multiplayer power: Mixed Reality allows for multiplayer interactions that enhance engagement. The ability to see in real-time what another player is doing and to collaborate or compete directly with them makes the experience more dynamic and creates spectacular content, like videos where you can observe interactions between participants in a hybrid real-digital environment.
- Advanced handtracking: Another big advantage is the handtracking technology, which eliminates the need for physical controllers. This lowers entry barriers, making the experiences more accessible to all generations, from younger audiences to those less tech-savvy. Without the need to learn how to use complex controllers, users can dive right into the experience.
- Absence of motion sickness: One of the main challenges of VR experiences is the phenomenon of motion sickness. Mixed Reality completely avoids this problem, as the physical environment is always present as a reference point, ensuring that users always feel comfortable.
In summary, Mixed Reality experiences are an ideal solution for high-impact events like ETHMilan 2024, offering a unique combination of engagement, accessibility, and economic sustainability.
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