Maybe the Design Week was the most important event that we, as metaverse developers, could attend. User Experience is the only true bastion that still holds the market back because technologies are now mature and are converging into a single integrated system made up of many individual features. The big tech giants have dominated the market for the last 20 years with very closed systems (we had to implement a law to have the same chargers..), but decentralization is just around the corner, at least on the software side. It will be difficult for a single company to be at the top of all the new technologies that are maturing simultaneously. Instead, interoperable platforms will be needed to integrate all these technologies: blockchain, VR/AR, AI, IOT.
In our opinion, there is only one thing missing for mass adoption: a device that meets the standards. This cannot be realized by a decentralized entity, but it must be sufficiently open to accommodate third-party applications. In this business model, Apple has set a high standard for us, and the new headsets are confirmation of this, being a device with incredible technology and an extreme focus on UX. It is also important not to underestimate the direct portability of all apps developed on Unity (like OVER). On our side, we are fortunate to have time to prepare, experiment, and refine the user experience of our offerings. The Design Week was therefore the best stage for this, and we decided to present a project where the potential of augmented reality could be explored in a home context. To do this, we once again chose the metaverse of OVER la Realtà that through the geolocation of experiences allowed us to position our experiences in relevant locations.
We started from physical assets available on Amazon and we we have created digital twins. we have contextualized these digital twins in a kitchen and through the interactions (thanks to the graphic engine of UnityWe made sure that it could be customized. We have inserted affiliate links to be able to go directly to Amazon to buy the selected items, also giving us the right to a percentage of the sales. The use case from our point of view is very interesting for creating any themed store, in 3D, with a dynamic, interactive, and gamifiable UX, without having to manage either the sale or the shipping of the product.
The cherry on top is that we have also included a view in X-ray In the kitchen to see where the pipes and electrical traces run in the wall. How many applications could this functionality have if integrated into our homes or at an industrial level?
If you want to see the kitchen land remotely via smartphone, follow this link.
For the video of our experiences follow us on Instagram e Twitter
You can find our references on the Linktree, mentre su Welook our POAP NFTs.
By Marco Pizzini (with the kind collaboration of OpenAI chat)
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