Event and Marketing

With Metagate, every space becomes an experience.

Mixed Reality transforms events and marketing strategies into memorable, interactive, and high-impact moments.

Events: From geolocation to IoT, every event comes alive thanks to immersive installations. Spaces respond, tell stories, and come to life. The audience doesn’t just watch: they participate.

Marketing: Interactive demos, virtual showrooms, and tailored campaigns designed to inspire and convert. Experiences that boost engagement, enhance product understanding, and build lasting relationships.

Go to the presentation

Immersive Frontiers: Metagate al MEET 2024 e 2025

Al MEET Digital Culture Center, Metagate ha presentato tre esperienze in MR su Meta Quest 3, esplorando arte, sostenibilità e archivi digitali. Il pubblico ha interagito con installazioni phygital e contenuti immersivi. Un esempio di come la Mixed Reality diventi linguaggio culturale accessibile e partecipativo.

Arte e auto con Lynk & Co in MR

Metagate ha collaborato con Lynk & Co per un evento phygital che univa arte digitale e brand experience in Mixed Reality. I visitatori hanno esplorato opere e contenuti dinamici tramite Meta Quest 3, all’interno di un concept immersivo. Un format innovativo per il marketing esperienziale.

Fenix: moda e wearable NFT in Mixed Reality

Durante la Metaverse Fashion Week, Metagate ha presentato una sfilata in MR con abiti digitali Fenix accessibili tramite visore Meta Quest 3. Gli utenti hanno potuto vedere e indossare wearable NFT in tempo reale. Una nuova frontiera per il fashion marketing e l’interazione creativa.

Usecases

Events: Mixed Reality allows you to design interactive installations where the physical and digital environments integrate. Thanks to geolocation, 3D object spatial positioning, and IoT integration, it is possible to create personalized narrative paths, physical activations, educational or promotional experiences. The Meta Quest 3 headsets enable natural interaction with the space, transforming every event into a reactive and engaging environment.

Marketing: With MR headsets, it is possible to create digital showrooms, immersive product demonstrations, and interactive presentations that combine three-dimensional content, spatial audio, and AI avatars. The experiences can be dynamically triggered by physical objects or visual markers, even in trade show or retail settings, reducing logistical costs and increasing communication effectiveness. Environments can be replicated, customized, and shared on a scalable basis through no-code platforms like OpenGate XR.

inline rich text In detail

1. Immersive Conferences and Trade Shows

Participation in events in virtual or hybrid spaces with interactive booths, 3D presentations, and avatar-to-avatar interaction among participants.

2. Product Launches and Live Exhibitions

Launch events enhanced with interactive 3D visuals and live performances featuring customized and engaging AR effects.

3. Workshop, Training and Escape Room

Training sessions with MR simulations, hand tracking, interaction with physical objects, and immediate feedback for experiential learning.

4. Cultural Exhibitions and Guided Tours

Art galleries, museums, or locations visitable in MR, with AR content activated by real objects or spaces, guided by AI avatars or interactive storytelling.

5. Networking and Social Layer in Mixed Reality

Virtual areas for meetings, contact exchanges, dynamic matching, and environmental interaction, enhanced by shared environments and IoT tools.

6. Virtual Showrooms and Interactive Demos

Products explorable in 3D, even remotely, with the possibility of personalized configuration and immersive pre-purchase interaction.

7. Advertising Campaigns and AR Gamification

Spots transformed into playful experiences, branded narratives, or interactive challenges accessible in MR to increase engagement.

8. Customization and Virtual Try-On

Clothing, furniture, and objects that can be viewed and customized in real time through hand tracking or voice menus.

9. Immersive Brand Storytelling

Narrative paths in MR to tell the brand's mission, products, and values through interactive environments and spatialized content.

10. Product Testing and Immersive Feedback

Controlled environments to test new solutions with real-time feedback collection and user experience tracking in Mixed Reality.