In this edition, we have enthusiastically renewed our collaboration with @dimensionsdao (@simoneup and @tauma.art) and @wearenotcollective (#binghy and @miraka_design), integrating their digital works into a phygital environment, where the real and the virtual merge into a unique and immersive experience.
One of the highlights of our participation was testing new features such as co-location in multiplayer thanks to the Meta Quest 3, which allowed multiple users to interact simultaneously in the same virtual space. We also brought our signature "zoo" with digital creatures like dogs, dragons, and trex 🐕 🐉 🦖, which fascinated and entertained visitors of all ages.
Our small NFT collection could not be missing, interactive thanks to hand-tracking, which allowed participants to create their own personal art gallery. This collection included works by renowned artists such as @marcomontemagno, @paulorenftle, @cryptomadonne_holyclub, @casinolugano e @luccacomicsandgames.
The experience was an extraordinary success, with many people trying our solutions and being enthusiastic about the possibilities offered by augmented reality. AR and XR have proven to be exceptional tools for enhancing audience engagement, making every event memorable and interactive.
The ability to create engaging experiences that attract and hold the attention of participants is one of the main advantages of augmented and mixed reality with Meta Quest 3. People are naturally drawn to the immersive experiences that AR/XR can offer, significantly increasing engagement compared to traditional technologies.
In terms of costs, augmented and mixed reality offers economical solutions compared to other forms of entertainment and artistic installations. With the use of devices such as Meta Quest 3, it is possible to create complex and interactive virtual environments without the need for expensive physical infrastructure. This significantly reduces logistical and operational costs, making these technologies accessible even for smaller events.
The ease of use is another great advantage. Augmented and mixed reality solutions are designed to be user-friendly, allowing participants to easily interact with digital content without the need for specific training. The hand-tracking of the Meta Quest 3 and other intuitive technologies enable a natural and smooth interaction, making the experience accessible to everyone, regardless of age or technological skills.
A special thanks goes to @iterresearch for the splendid soundtrack that accompanied the event and to @sewer.it for giving us this extraordinary opportunity!