As Metagate, we were excited to participate in this important international event, alongside CoMeta, Holy Club, HoloNexia, and Kirale.
Metagate has organized the immersive installations on the ground floor of the MEET for the event "The New Atlas of Digital Art"This unique event aims to offer visitors not only a discussion on technology and art but also the opportunity to experience these realities through new levels of immersion and environmental interaction.
Event Details The installations and interactive experiences were accessible during l'ATLAS and beyond from June 20 to 23, 2024, to ensure maximum participation. Visitors were able to enjoy the works on different levels: starting from screens displaying works by digital artists, they could move on to AR/XR interactions, available both on headsets and via smartphone on the platform of Over the Reality.
Thursday at 12:30, in the theater of MEETA TALK was also held where the protagonists of these immersive experiences were presented, offering an overview of the installations and technological innovations on display and the values promoted by the individual entities.
The main objective of the event was to allow participants to immerse themselves in artistic experiences in AR/XR (Extended Reality) and thanks to the collaboration of the various entities involved, cutting-edge experiences that combine technology and art in innovative ways were presented. The different artistic projects, united by the theme of immersiveness, demonstrated how technological tools can be used to enhance one's message.
Like Metagate We took care of creating the container in augmented reality thanks to the new headsets Meta Quest3.
The technical challenge was significant in integrating multiplayer components, placement, and persistence into the experience; all of this to be able to position the works in correspondence with the screens, to interact with them with multiple people together, and to be able to see (and record) scenes like those in the video!
We have also added connections to home automation to control the lights depending on the artwork being interacted with and a NFT POAP redeemable commemorative.
A big thank you again to MEET, to @mariagrazia_mattei and to his collaborators for assisting us in this rush and for giving us this opportunity!
Experience with THEM: Gods of the Digital Age
The artistic project "Gods of the Digital Age" presented by THEM explores the connection between Greco-Roman deities and artificial intelligence. The exhibition combines classical works from the Renaissance with AI-generated creations, all composed of HTML code, offering a converging view between the gaze of the machine and that of man.
The authors invite us to immerse ourselves in a journey through time and space, exploring how humanity has revered and interpreted the unknown power of fate and the strength of free will throughout the ages.
The work encourages us to reflect on the similarities and differences between the worship of ancient deities and the perception of contemporary artificial intelligences, revealing our role as "ancients of the digital age."
The authors' desire is to create an opportunity to highlight the role of art in interpreting and giving meaning to the world around us, and to explore the cultural and philosophical implications of modern technology in the digital age.
The work "Mars" in particular represents the God of War in cyberspace, symbolizing the struggle for online security. Displayed on screen and interactable in XR thanks to Metagate, "Mars" reflects strength and determination in protecting digital boundaries.
Instagram: @them_artproject
Sito: https://foundation.app/@THEM_
Esperienza con Gebelia: BEYOND HUMAN
The work "BEYOND HUMAN" by the artist Gebelia, in collaboration with @them_artproject, has been displayed on screens and is interactive in XR thanks to Metagate. Recently presented at @artdubaiThis experience combines the iconic, controversial, and ironic aesthetics of Gebelia with the conceptual vision of THEM.
Gebelia, an extraordinary vector artist active since 2010, is known for his pursuit of perfection in simplicity. Through his unique style, the artist seeks to raise public awareness about contemporary social issues. In "BEYOND HUMAN", Gebelia depicts a super artificial intelligence that feeds and instructs its subordinate to direct, monitor, and manage human behavior.
This work is a perfect combination of Gebelia's refined style and the conceptual futurism of THEM, creating a provocative and stimulating vision of our technological future. Thanks to Metagate, the work will be interactive in XR, allowing visitors to explore the details and nuances of this creation through headsets and smartphones.
Instagram: @gebelia
Sito: https://superrare.com/gebelia
Experience with CryptoMadonne by Beatrice Vigoni (Holy Club)
For the occasion, the work related to the CryptoMadonne project by Beatrice Vigoni was displayed both on screen and interactively in AR / XR through a headset thanks to Metagate.
The work represents an innovative reinterpretation of the Marian figure. Inspired by Masaccio's work, this reinterpretation frees the Madonna from the traditional theological role of Mater Dei, transforming her into an archetype of a woman immersed in history and modern everyday life.
The experiences of the CryptoMadonnas, with their multifaceted appearances, explore concrete and realistic possibilities of a life lived outside the historical-religious context. This new representation humanizes the Madonna, reflecting both the positive and negative aspects of contemporary life.
The iconic reinterpretation of the Madonna in a digital key not only maintains its iconicity but enriches it with new meanings, making the digital world a fundamental element of our culture. The work thus becomes a symbol of the contemporary woman, a witness to her life and its multiple facets.
Instagram: @cryptomadonne_holyclub
Sito: https://cryptomadonne.com
Esperience with Roberto Giavarini: The Legend of the Monster of Lake Lugano
The artist Roberto Giavarini has presented a fascinating experience that intertwines myth and technology. His work, displayed on screen and animated in XR on a headset thanks to Metagate, explores the legend of the monster of Lake Lugano, known as Ceresio. According to the myth, Ceresio, lord of the waters with a beard of algae, lived in a cave beneath the surface of the lake and fought a gigantic monstrous fish that devastated the region with its movements.
This ancient story comes to life today through a digital performance in Augmented Reality (AR). Using 3D software, Giavarini has created a detailed model of the monstrous fish, inspired by fossil species and contemporary fish.
The performance is georeferenced with the coordinates of Lake Lugano, requiring visitors to go to Lugano to admire it. This project not only pays homage to an ancient myth but also aims to become a new tourist attraction on the shores of Lake Ceresio.
Instagram: @roberto_giavarini
Sito: https://linktr.ee/rgiavariniart
Experience with Adriano Lombardo: Interconnection_newborn star
Imagine the cosmic ballet unfolding before your eyes: a sphere of bright blue energy, sparkling like a newborn star, gracefully spinning in the infinite darkness of the universe. Suddenly, with a dazzling and overwhelming explosion, it disintegrates, releasing a cascade of shimmering particles that spread everywhere. These particles, like cosmic dancers, intertwine and float, creating surreal shapes that evoke ethereal creatures and mystical patterns. The immense spatial void transforms into a vivid and pulsating tapestry of light and wonder, a living work of art that enchants and inspires the soul.
Instagram: @adriano_lombardo_hc
Experience with HGVIS
HGVIS is a community-driven digital fashion platform. Discover the fusion of art and technology with HGVIS, invited by Metagate to present a unique experience. HGVIS brings to light the talent of community artists like Tedium, Meme, and Isola, transforming their creations into a digital fashion show in AR (Augmented Reality).
This exclusive AR experience, available on both headset and smartphone through Over the Reality thanks to the collaboration with Metagate. This will allow visitors to explore the endless possibilities of digital fashion and immerse themselves in a new era of creativity and expression. The virtual runway will offer an extraordinary visual and interactive experience, where digital art comes to life through futuristic clothing and accessories. The theme of digital identity not only as a vehicle for personal data but also as a representation of the self is a very important topic for digital fashion artists.
Instagram: @hgvis_nft
Sito: https://hgvis.io/
Experience with Giuseppe Veneziano
Giuseppe Veneziano, one of the leading Italian artists of the New Pop movement, presents a collection of 15 NFTs curated by CoMeta.
Veneziano, born in Mazzarino, Sicily, in 1971, graduated in Architecture from the University of Palermo. He moved to Milan in 2002, dedicating himself exclusively to art and painting. With an original and recognizable pictorial language, Veneziano addresses sensitive themes such as politics, sex, and religion, offering a disenchanted view of contemporary society.
His works are characterized by a pop iconography that blends historical personalities, modern celebrities, cinema icons, and comic book characters. Veneziano blurs the boundaries between fiction and reality, reflecting the media-driven nature of today's society. His work is celebrated for its communicative ability, with images that become symbols of a universal and accessible language, rooted in global mass culture.
During the event, the 15 NFTs by Giuseppe Veneziano will be displayed on screen, offering visitors a unique visual experience. Each work is a mix of pop elements that reflect current and universal themes, with the curation by CoMeta ensuring a high-level exhibition experience.
Thanks to the collaboration with Metagate, visitors will be able to create their own virtual gallery with the works of Veneziano using an XR headset. This immersive experience will allow them to explore the works in a personalized digital environment, offering a new way to interact with contemporary art.
Instagram: @giuseppe_veneziano
Sito: https://www.giuseppeveneziano.com
Esperience with Vandalo Ruins (Luca Martinelli): SEANCE
The AI-themed experience presented by Vandalo Ruins, aka Luca Martinelli, is titled "SEANCE". This innovative installation tells ghost stories through interactive art based on Artificial Intelligence. SEANCE represents the opportunity to explore how works generated by AI language models (LLM) can become an extension of the artist themselves, using their own taste to creatively present the themes they wish to address. This work is imbued with existential questions filtered through the artist's experience, who is actually unable to answer such questions. The work invites the audience to find meaning not in the answer, but in the relationship with the question itself. This dialogue represents how the physical and digital worlds are increasingly contaminating each other, creating greater immersion for the viewer.
The SEANCE installation will be on the first floor of MEET in an intimate and personal environment, allowing visitors to interact with AI art in a way never seen before, merging digital narratives with artistic perception to explore deep and complex themes.
Instagram: @vandalo_ruins
Sito: https://foundation.app/gallery/seance
Experience with Yasmine Mahmoudieh
The experience with Yasmine Mahmoudieh represents an innovative fusion of sustainable design and immersive technology. Within the event, visitors will be able to admire 'Turn me' chairs/design table created by the artist, 3D printed using recycled plastic. These unique pieces not only exemplify Yasmine's sustainable aesthetic but also her commitment to a more eco-friendly future.
Thanks to the collaboration with Metagate, the experience is further enriched by an XR (Extended Reality) dimension. By using headsets and smartphones through the Over the Reality platform, visitors will be able to virtually customize their chairs and place them in the environment.
and surrounding through an XR "tablet" projected onto their hand. This interaction allows for the exploration of the infinite possibilities of custom design in a virtual context.
A particularly evocative element of the experience is the activation of animations that will "digitally enliven" the physical structure of MEET. This powerful visual effect symbolizes the deep message of the artist, who aims to raise awareness among the public about the sustainability of products and the importance of addressing climate change. The animations create a visual dialogue that invites reflection and discussion, amplifying the impact of Yasmine Mahmoudieh's message on the urgency of adopting sustainable practices in design and production.
Instagram: @yasmine_mahmoudieh
Sito: https://linktr.ee/yasminemahmoudieh
Experience with HoloNexia: XR Interior Design
HoloNexia, the cultural association dedicated to immersive realities, presents an innovative experience of Interior Design in XR (Extended Reality).
This unique experience will allow visitors to furnish the royal room of MEET using hand movements to place hybrid virtual objects. Through the use of a Meta Quest 3 headset, participants will be able to interact directly with the surrounding environment, adding virtual furniture and decorations in real time.
This advanced technology offers a new dimension of creativity and customization, allowing for the exploration of infinite possibilities in interior design within an immersive environment. HoloNexia aims to demonstrate how immersive realities can revolutionize the way we perceive and interact with physical spaces, creating experiences that blend the real world with the virtual one to expand both.
Instagram: @holonexia
Experiences with Dimensions DAO
The experience dedicated to the artists of Dimensions DAO, Simoneup, and Tauma.Art, is curated by CoMeta. Dimensions DAO is a cultural association aimed at enhancing digital art. The works of these artists explore futuristic and utopian themes, creating a bridge between technology and art.
Simoneup
Simoneup presents a series of works on the theme of robots, reflecting on how robots have established harmony between technology and nature in a short time. The message from Simoneup is clear: "In a short time, robots have established harmony between technology and nature. In a true energy revolution, AIs have found the right algorithm and continue to perfect it. The problem now is to repair the damage caused by humans over the years, a difficult task even for such a powerful artificial intelligence."
The images of Simoneup's works will scroll on a screen, offering a dynamic view of his work. Additionally, thanks to the collaboration with Metagate, visitors will be able to experience an immersive XR experience, both on headset and smartphone through Over the Reality. Here, animated 3D robots will tell the story of the Dimensions DAO project and the works of individual artists, creating a unique and engaging interaction.
Instagram: @simoneup
Sito: https://linktr.ee/simoneupup
Tauma
Giovanni Croce, aka Tauma, will present works that reflect the concept of "Future Heritage". One of his main works, "Phoebus", represents an athlete captured in a perfect moment, based on a 3D scan of a copy of the "Discobolus" by the Greek sculptor Myron. This Discobolus, in particular, is based on the "Discobolus Lancellotti", dating back to the 2nd century AD and currently exhibited at Palazzo Massimo.
The message from Giovanni Croce is powerful: "A digital artist screaming in deep space. Collection 'Future Heritage'. 'Phoebus' is an athlete, captured in a perfect moment. In this utopian future, he breaks away from a false ideal of beauty and sets new challenges." Tauma's works will be displayed on a screen, while in XR, thanks to Metagate, visitors will be able to see his sculptures in 360° both on headset and smartphone, offering a complete and immersive view of his creations.
Instagram: @tauma.art
Sito: https://linktr.ee/tauma.art
ElsewhereD
AltroveD presents a work taken from its new project titled "Digital Kills Television Stars". The artistic project examines the relationship between new generations and television, highlighting the influence of commercial television on Generations X and Y. With the advent of the internet and social media, Generations Z and Alpha find their role models among online influencers, marking a shift in cultural values.
The goal is to reflect on cultural changes and the new values adopted, inviting consideration of how to preserve cultural roots in an era of rapid change.
Instagram:
Sito: https://urly.it/3ajfn
Experience with Kirale: The first Italian "Ai Idol"
Kirale Cheer is the first Italian Idol AI by Infinite Officine, a conversational application and performer, representing a meeting point between artificial intelligence and entertainment. Kirale offers interactive experiences that explore new frontiers of the relationship between humans and machines, introducing a new concept of online identity. During the event, it will be possible to interact with Kirale through a monitor at the entrance, allowing visitors to converse directly with her. Kirale is a multi-platform Avatar, whose model is made available to communities, encouraging its use and sharing. This builds a sort of loyalty to an entire collective online identity of which Kirale becomes the face or the community manager.
This unique experience invites participants to explore the potential of artificial intelligence in the field of entertainment, offering a glimpse into the future of interactions between humans and technology. Don't miss the opportunity to meet Kirale and discover how AI can transform the way we communicate.
Instagram: @kiralecheer
Experience with Mokart: Call to Artists!
In collaboration with Mokart, a Call to Artist has been launched offering the unique opportunity to be exhibited on the screens of the MEET Digital Culture Center in Milan during the event "The New Atlas of Digital Art". This initiative, promoted by Riccardo NFT, aims to bring new artists to the international scene, allowing them to showcase their talent in a prestigious context.
An selected artist will have the opportunity to display a work on screen within the MEET, while other selected works will be included in the XR experiences of Metagate, available on headset and smartphone through Over the Reality. This immersive experience has allowed for the exploration of artworks in an innovative digital environment, creating a unique interaction between art and technology.
Instagram: @m_o_k_art
Bio Partners
Metagate
Metagate is a cutting-edge company in the development of AR/XR experiences on Meta Quest3 and Over the Reality. Specializing in customization for individual businesses, Metagate integrates Web3, AI, and IoT functionalities to offer innovative and tailored solutions. For the event, Metagate has gathered the leading players in the industry with the aim of giving the public the opportunity to learn about and experience augmented and mixed reality.
Thanks to the collaboration with Iter Research was possible to integrate background music for an even more immersive experience!
Instagram: @metagate_milano
Sito: https://linktr.ee/themetagate
CoMeta
CoMeta is a cultural association that promotes the conscious, efficient, and effective use of new technologies. Using art as a vehicle, Co-Meta tells a story of a constantly evolving world, raising public awareness about the benefits and potential of technological innovations.
Instagram: @co_meta_
Sito: https://associazioneculturalecometa.it/
Holy Club
Holy Club© is a collective of artists and professionals who develop innovative creative projects in art and marketing. Their commitment is to merge art and technology, creating cutting-edge solutions that follow the latest market trends. With an approach that combines creativity, originality, and technological expertise, they help clients stand out in an increasingly competitive market.
Instagram: @holy_club_group
Sito:https://holyclub.it/
HoloNexia
HoloNexia APS is a social and cultural promotion association that focuses on creating a perfect sustainable fusion of Virtual Reality, Augmented Reality, AI, and Metaverse technologies with everyday life through innovative projects and activities that break down the barriers between different worlds to extend human sensations and possibilities towards new holographic and physical horizons!
Instagram: @holonexia
Sito: https://holonexia.it/
Kirale
Kirale Cheer is the first Italian AI Idol from infinite workshops, created by Art Director Camillo Ciuccoli.
As a conversational AI and performer, Kirale represents a meeting point between artificial intelligence and entertainment, offering interactive experiences that explore new frontiers of the relationship between man and machine in a fun and functional way.
Instagram: @kiralecheer
Vegan Suit
Vegan Suite was born with the intent of spreading the expertise of professionals in the fields of Design, F&B, and Lifestyle, who are concretely committed to using raw materials plant-based and innovative to 'care for' and safeguard our planet. We have understood that this is possible and through our channels we spread accurate content and connect experts and visionaries with a particular interest in luxury hospitality, as a driving force for ecological transition.
From here comes the collaboration with @yasmine_mahmoudieh, who has developed a vast 'library' of eco-sustainable materials over the years and combines art, design, and technology with an important message for environmental protection.
Anna Caccia, Fondatrice
Instagram: @Vegan_Suite
Sito: vegansuitestyle.com