Metagate at ETHMilan 2024: Exploring Mixed Reality on Meta Quest 3
The participation of Metagate all’ETHMilan 2024 brought Mixed Reality to the center stage in one of the most anticipated events of the Italian Ethereum scene. As a proud Media Partner, Metagate invited participants to discover its innovative experiences developed on Meta Quest 3, with demonstrations of advanced prototypes that leverage the potential of mixed reality.
ETHMilan took place from September 26 to 27, 2024, at the picturesque Franco Parenti Theatre and the neighbors Mysterious Baths. With over 1,000 participants, the conference served as a hub for blockchain innovation, decentralized finance, NFTs, and many other related topics. Web3.
But Metagate's journey in Milan didn't stop here. In addition to its presence at the main event, Metagate shone in two important side events:
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Web3 Night LiveOn September 25, 2024, at LUX Gourmet Social Club, Metagate took part in a special event that involved the main figures of the Italian Web3 world. This event, powered by OffChain, ICP.Hub Italia, Crypto Confidential, and other important Web3 communities, saw Metagate's participation in interviews, panels, and keynotes focused on Ethereum and its potential for the future.
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OUT OF THE BLUE: The Reveal PartyThe 27th of September 2024, at the Holy Club Gallery in Carnate, Metagate participated in an unboxing party that brought together 50 of the best digital artists from the Italian and international scene, belonging to the DAO. The evening, enriched by the collaboration with PizzaDao, attracted an enthusiastic audience, with moments of networking and sharing innovative experiences.
A first experience that captivated the audience was the virtual fashion show of our Fenix, a wearable that debuted at the Metaverse Fashion Week 2023. The Fenix walked along the pool of Mysterious Baths, bringing digital art directly into the physical environment and showing how Mixed Reality can integrate into such evocative contexts.
We also played with mixed reality filters to create different atmospheres and feelings using special telescopes.
Among Metagate's experiences in Mixed Reality, a prototype particularly captured the attention of the participants: a virtual puppy that interacted with users by bringing back a ball. Developed for Meta Quest 3, the little dog quickly became the star of the demonstrations, engaging people like no other experience. This prototype, already functional in mode multiplayer e colocation, left everyone speechless, and Metagate plans to add more features, such as the ability to feed, teach animations, and save progress through user accounts, also thanks to the support of the program Oculus Start di Meta.
We met several friends like WE ARE NOT and Vandalo R. who were presenting their artistic projects!
Web3 Night Live: on September 25, 2024, at the LUX Gourmet Social Club, we will engage with the vibrant Web3 community through interviews, panels, and keynotes with prominent figures and projects in the Italian Web3 scene.
OUT OF THE BLUEThe Reveal Party – On September 27, 2024, join us for the unboxing party at the Holy Club Gallery, where 50 of the best digital artists from the DAO studio will present their latest collection. Among them are THEM, Cryptomadonne, Gebelia, and Adriano Lombardo!
Finally, another experience that left a significant mark was the themed one Dracula, where participants had fun fighting virtual bats with a crossbow. This experience combined action and a gothic atmosphere, offering visitors an immersive and engaging interaction that added a touch of adrenaline to our proposal.
In our Metagate Gallery, we have included several immersive experiences, including some glowing butterflies that emerge from virtual portals, creating an extraordinary visual spectacle, especially with the "night" filter activated. This fusion between reality and the digital world has deeply impressed those who have had the opportunity to experience it.
In conclusion, Metagate's participation in ETHMilan 2024 and its side events has represented an important step forward in showcasing how the Mixed Reality on Meta Quest 3 can revolutionize the way we experience digital experiences, particularly in the context of Web3 and blockchain. The positive reactions received are a confirmation that this technology has a bright future ahead.
Why Mixed Reality experiences are crucial for events
The experiences in Mixed Reality They are quickly becoming a fundamental element for events like ETHMilan 2024, thanks to the numerous advantages they offer to both organizers and participants.
- Ease of engagementThe Mixed Reality immediately captures attention, allowing people to immerse themselves in digital worlds integrated with the physical environment. This type of interaction captures interest and makes it easy to engage a wider audience, regardless of age or level of technological expertise.
- Replicable and reusable experiencesA differenza delle esperienze in realtà virtuale (VR), che spesso richiedono attrezzature specializzate e possono essere fruite ovunque, la Mixed Reality offre il vantaggio di creare esperienze replicable but site-specificThis means that activities can be proposed on-site during future events, making experiences highly scalable and reusable without the need for additional resources.
- Reduced costsThe experiences in Mixed Reality help to significantly reduce costs related to location and to the movements. It is not necessary to invest in large physical spaces, as digital environments can be built in existing contexts. Furthermore, there is a reduction of insurance costsSince Mixed Reality does not involve high risks related to physical movement as occurs in other immersive technologies.
- Power of multiplayerThe Mixed Reality allows multiplayer interactions that increase the level of engagement. The ability to see in real-time what another player is doing and to collaborate or compete directly with them makes the experience more dynamic and creates spectacular content, such as videos where one can observe the interactions between participants in a real-digital hybrid environment.
- Advanced hand trackingAnother great advantage is the hand tracking technology, which eliminates the need for physical controllers. This reduces barriers to entry, making experiences more accessible to all generations, from the younger audience to the less tech-savvy. Without the need to learn how to use complex controllers, users can immediately immerse themselves in the experience.
- Absence of motion sicknessOne of the main obstacles of VR experiences is the phenomenon of motion sickness. Mixed Reality completely avoids this problem, as the physical environment is always present as a reference point, ensuring that users always feel comfortable.
In summary, Mixed Reality experiences are an ideal solution for high-impact events like ETHMilan 2024, offering a unique combination of engagement, accessibility, and economic sustainability.
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