Cagnola Hub is one of the projects in which we have poured our heart more than others. We are used to thinking that it is the big companies that should take the first step, to set an example. With Cagnola Hub, we found a dynamic and proactive reality capable of challenging itself and even influencing the surrounding environments.
Cagnola Hub is an association with the goal of enriching the Cagnola district in Milan with cultural activities and a coworking space.
Right from the start, we found an environment where the desire to understand what we were proposing was the priority. We were immediately invited to participate in a “Let’s Talk” session where we presented our vision and mission to interested parties, explaining how we believe new technologies should converge into a single integrated user experience, which we call the metaverse. The public’s participation on this occasion was what pleasantly surprised us the most.
In the following months, we agreed to support Cagnola Hub in the two upcoming events with augmented reality activities to put into practice what we had discussed during the first session.
For the first fun event, we decided to bring not only avatars to introduce the association but also an AR game on Over the Reality, intelligently and educationally integrated into the square where the event took place. Once again, we were surprised by the participants' proactivity in staging scenes where physical people listened to the avatars explaining. The video of this was also reshared on social media with great organic reach!
The same proactivity was also found in the second event, where we tried to give our contribution. Building on the first experience and with Cagnola Hub wanting to involve other local associations, we developed a system where each association could present itself through its own AR avatar alongside its 3D animated logo, again on Over the Reality.
During the event, several people wanted to access the experience to meet their avatar or that of a friend or acquaintance. A special mention goes to our alpine soldiers who approached us with sincere curiosity and interest!
It was also very interesting to meet Foto Raccordi, another association with which a collaboration is emerging to geolocate historical photos of the locations in the experiences we create!
With Cagnola Hub, it was not only an interesting project from the perspective of the developments we brought, such as gamification and other features (like navigation), never integrated before; it was primarily a cultural growth opportunity that showed us that this time it is not necessarily digital natives leading the change, but anyone with an interested and responsible attitude towards these new tools.
Below, I will outline the necessary steps to access it and propose some ideas for showcasing what we’ve done.
Steps:
1. Download the Over the Reality app
2. Follow this link (or QR code) from your smartphone: www.overthereality.ai/land/engineering.chromosome.comstock
3. Once inside the experience:
Note: The experience can also be found on the map by going to Via Pacinotti. Find the hexagon marked LIVE, click on it, and find the event CAGNOLA IN FESTA (and resume from step 3).
You can do this in any setting you like, in your home, office, at the beach, or in the mountains, and your video and/or logo will be displayed in different environments.
At the bottom left, you will find an image of a cube. By clicking on “CAPTURE,” you can take a photo or video (choose between 10-15-30-60 seconds), which you can then save and use on social media.
You can find our references on Linktree or contact us!
All our events are certified via NFT POAP.
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