Metagate brings Mixed Reality to the Milano City Marathon 2025 to support ADMO and I Marziani
During the Milano City Marathon 2025, Metagate collaborated with ADMO (Italian Bone Marrow Donor Association) and the association I Marziani to create an engaging Mixed Reality experience, accessible via Meta Quest 3.
The sporting event, known for combining sports and solidarity, saw Metagate create an immersive installation that blended technology and charity. Using spatial audio and 3D content, the experience offered two distinct narrative paths:
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For ADMO, visitors were able to activate an informational video about bone marrow donation, with immersive audio, to raise awareness and inform in an innovative way.
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For I Marziani, the experience included an interactive 3D alien singing an original song written by a member of the association, creating a moment of lightheartedness and creativity.
Through photos of past events and dynamic environments, Metagate once again demonstrated how Mixed Reality can be an effective tool for social communication and spreading messages of solidarity.
The experience was well received, attracting public attention and helping to raise visibility for the charitable missions of ADMO and I Marziani. A small example of how the future of immersive technologies can generate real, social, and emotional impact.
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