Metagate selected by BEFuture with the OpenGate XR project: Mixed Reality innovation for business events
Metagate is among the European startups selected by the BEFuture program thanks to XR OpenGate, a Mixed Reality project designed to revolutionize the business events experience. The platform proposed by Metagate convinced the committee for its potential in reducing costs, lowering environmental impact, and increasing engagement through an accessible and scalable technological approach. An important recognition that confirms Metagate's role as an innovative player in the European MICE ecosystem.
The commission's evaluation
The XR OpenGate project received an overall score of 79.5 out of 100, standing out for excellence in several key categories. In particular, the proposal achieved the highest score in “Relevance” (100/100), fully reflecting the sustainability and digitalization goals of the BEFuture program. Extremely high scores were also achieved in “Exploitation” (93.3/100) and “Cost Effectiveness” (95/100), demonstrating strong adoption potential in the events sector and excellent resource use. The jury recognized Metagate as a provider of accessible innovation, with technologies already tested and market-ready.
The XR OpenGate project
XR OpenGate is Metagate's Mixed Reality platform designed to transform trade shows and events into immersive, accessible, and sustainable experiences. Through the Meta Quest 3 headset, users can upload 2D, 3D, and video assets directly to the cloud, with no technical skills required. The standout feature is the interactive AI avatar: fully customizable, it is configured in no-code mode, allowing anyone to set its appearance and knowledge. This approach simplifies the creation of guided and engaging experiences, making Mixed Reality truly accessible to everyone and reducing costs.
Thanks to its selection in the BEFuture program, Metagate will receive financial support, along with an acceleration path including international mentorship, personalized training, and visibility at major industry events such as IMEX and IBTM 2025. The support also includes access to a European network of experts, development tools, and networking opportunities, essential for scaling the project. A strategic opportunity that strengthens Metagate's growth in the Mixed Reality landscape applied to the MICE sector.
Future prospects
With XR OpenGate, Metagate aims to become a benchmark for innovation in the MICE sector, offering a concrete solution to the limitations of traditional exhibition formats. The platform is designed to evolve into a scalable SaaS ecosystem, capable of serving corporate events, museums, trade shows, and conference centers across Europe. The integration of AI, Web3, and cloud computing opens up increasingly interactive, sustainable, and personalized future scenarios. The support from BEFuture is just the beginning of a journey that aims to bring Mixed Reality to the heart of professional and cultural experiences.
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